Product

PRODUCT

2D + 3D ANIMATION
ART DIRECTION
3D MODELING
PRODUCTION

Suno is a music company built to amplify imagination. Where ideas flow into sound and songs become yours. It is an AI-powered music generator that creates complete songs (lyrics, vocals, and instruments) from simple text prompts, making music creation accessible to everyone without musical skills. Users describe a style, theme, or lyrics, and Suno produces a track in minutes, functioning as a digital audio workstation with features like remixing, stems, and editing via Suno Studio.

I led the design and production of motion systems for product launches, brand campaigns, and in-app experiences - building and animating 3D content in parallel with 2D animations for web-based UX and broadcast advertisements. I collaborated closely with product, engineering, and marketing teams to leverage real-time feedback, rapid prototyping, and data-informed iterations. In addition, I art directed across full video production cycles, including storyboarding, visual/audio treatments, casting, site scouting, stylists/wardrobe coordination, on-set filming, and post-production editing.

(2025 - present)

YouTube Performance Ad

ART DIRECTION
2D ANIMATION

This performance marketing ad showcases song creation through Suno, revealing how a simple prompt can quickly become a fully realized song across different genres, moods, and styles. As the cards build, shift, and multiply, the campaign captures the feeling of limitless creative exploration. The ad quickly became one of the company’s highest performing paid ads.

CAMPAIGN LAUNCH

2D ANIMATION
* 100M+ views

Each of these releases showcase a smarter, more adaptive, and more user-friendly model. With every launch, structural coherence is always maintained whether you want a short hook-driven track or a long, layered composition. These product launch animations have become (and remain) some of the company’s highest performing videos. As a result, the success of these animations have inspired a new intention towards marketed creative assets.

This year, skip the ordinary gifts. With Suno, you can make something unforgettable — a song as unique as the person you love. Whether it’s a heartfelt ballad for your partner, an unhinged banger for your group chat, or a festive carol for the family, create a custom holiday song and receive one of six magical music boxes. This series of animations turns digital moments into joyful experiences.

“Give the gift of song this holiday season.”

HOLIDAY MICROSITE

3D Modeling
2D/3D AnIMATION

IN PRODUCT ANIMATIONS

2D ANIMATION

A collection of in-product animations designed to make everyday interactions feel smooth, intuitive, and delightful. From dynamic loading bars that build anticipation to animated icons, these details bring the interface to life—guiding users, providing feedback, and adding moments of joy without getting in the way. Subtle, purposeful motion that turns simple actions into engaging experiences.