2D + 3D ANIMATION
COLOR + MIX PREP

HERS HAIR

Art Director: Priscilla Scott
Copywriter: Becca Park
Producer: Kendra Wood
Animator: Nico Lee
3D Modeling (liquid and bubble simulations): Nico Lee

The focus of this ad is to capture the reality of hair loss without shame, show there are products made for women, building emotional connection and trust.

More than 50% of women will experience hair loss in their lifetime but the conversation around female hair loss is still limited and stigmatized. This lack of visibility creates a major barrier: many women don’t take the first step toward treatment because they don’t feel seen, informed, or confident that real solutions exist. Hair is closely tied to identity, femininity, and confidence—so hair loss can be especially emotional and isolating. 

Our goal is to elevate the conversation around female hair loss and position Hers not just as a product, but as a trusted partner in a woman’s hair health journey. We want this campaign to make women feel seen, supported, and empowered—while clearly communicating that Hers offers accessible, science-backed treatments that truly work.

(2025)

3D MODELING

HIMS HAIR

Art Director: Peter Deering
Copywriter: Elise Sokolow
Producer: Andrea Bustabade
Editor: Sergio Rodriguez
Animators: Matt Lupo, Michael Jones
3D Modeling: Nico Lee

The focus of this ad is to increase consideration for Hims by demonstrating the tangible benefits of our tailored healthcare approach, showcasing how personalized care leads to better outcomes. By emphasizing the positive results of personalization, this spot reassures hesitant prospects and builds confidence in Hims as a modern, high-quality healthcare provider.

We believe that men will be more confident in treatments and care that are personalized to their specific needs, so our goal is to make them believe that personalization leads to better outcomes and fewer compromises.

(2025)

2D + 3D ANIMATION
COLOR + MIX PREP

HERS HAIR

Art Director: Jackie Tambara
Copywriter: Leah Welcome
Producer: Brittany Freece
Animators: Delaney Trione, Nico Lee
3D Modeling & Animation (liquid and bubble simulations): Nico Lee

For many men experiencing hair loss, a hat becomes more than just an accessory—it becomes a necessity. They rely on it to cover up thinning hair or a receding hairline. But deep down, they wish they didn’t have to.

Despite the clinically proven effectiveness of hair regrowth treatments, many men hesitate to take action, either because they don’t believe results are possible or they assume hair loss solutions are too expensive. As a result, they continue hiding behind their hats instead of taking real steps to regain their hair and confidence.

The solution? Hims helps men ditch the hat for good by providing an effective and affordable solution to regrow their hair. We will show how Hims customers no longer need to hide their hair loss—because it’s easy to take the first step.

(2025)