3D MODELING
ANIMATION

PHYSICAL MERCH PROMOS

• Cinema 4D

• Blender

• After Effects

• Element 3D

Animations shared across major social platform have become a key driver in promoting physical merch—vinyls, CDs, cassettes, and apparel—across both D2C and B2C channels. On social, these visuals directed fans to D2C storefronts like the artist’s own site for a fan-first and direct-buy experience. At the same time, they funneled audiences toward B2C retail giants such as Walmart, Target, and Amazon, where the same merch reached a broader market.

In addition, featuring limited edition pieces with these animations added scarcity and excitement, motivating fans and casual buyers alike to act fast. For instance:

• A BOOGIE’s collab with Legendary Brick led to an exclusive LEGO boxset. I also created exclusive digital avatar tokens that fans could collect by attending shows in different cities throughout the tour.

• COBRAH’s The Succubus Lore is a collection of 7 collectible playing cards, each with their own power, element, strength, and weakness. These exclusive cards were given to VIP’s during the 2024 tour and sent out in select vinyl purchases from the COBRAH official webstore.

• IGGY POP’s full merch package was paired with custom animations and a visual identity that was bold, playful and grungy. These promo animations captured Pop’s boundary-pushing lyrics and unapologetic attitude towards art and life.

(2020-2024)

ART DIRECTION
3D MODELING
ANIMATION

DESIGN EXPLORATIONS

• Cinema 4D: X-Particles, Redshift

• Blender

• After Effects: CC Particle Systems, Element 3D, Trapcode

These animations were built from an exploration and experimentation of form, color, movement, geometry, and typography. I hope you enjoy!

(2020-present)